Challenged to raise awareness and luxury beauty credentials with a digital first campaign in the UK and US. Our confident and defiant campaign marries product education with an edgy critique of the traditional beauty industry to position Beauty Pie as a revolution in beauty.

YouTube Film

As a startup Beauty Pie needed content that would create cut through that didn’t cost the earth. The launch film punctured the excesses of the beauty industry by hijacking existing assets from the luxury world and giving them a new much more relatable and inclusive voice.

OOH, print and digital videos

Alongside the Youtube film we brought the same disruptive idea and tone into digital OOH. This ensured visual consistency that flowed through Beauty Pie’s packaging, website, socials and comms.

DOOH

DOOH

DOOH

DOOH

Social

Social

Print