Crispin Porter Bogusky



  • Advertising/Creative
  • Brand strategy


We believe in creating real change for brands, through finding and telling their truth, in the most unexpected, creative and surprising way.






Virtually perfect: will lockdown lead to an explosion in agencies without an office?

From pitching over Zoom to dreaming up creative from the kitchen table, the pandemic has forced the ad industry to adapt and service clients remotely. With many now acclimatised to a more digital way of working, will we see a new generation of virtual ad agencies open shop? And what would a lack of physical working spaces mean for creativity and agency culture?


The best of times, the worst of times: Starting a new ad agency job during lockdown

Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.


Five ways forward for travel brands post-Coronavirus

The travel industry has taken an enormous hit since Coronavirus hit - with holidays cancelled, planes grounded and plans indefinitely postponed. To some, it looks irreversible. David Proudlock, Head of Strategy at Crispin Porter Bogusky, says that travel isn't going anywhere in a hurry - and once lockdown is lifted, travel brands need to take a few steps to regain traction and keep people exploring.


“What we need to do is look after each other”

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.


‘It’s not as exciting as other jobs’: The child’s view of their work-from-home parents

For many ad industry staffers, the Coronavirus-forced lockdown hasn’t just been about adjusting to the quirks of remote work, but also having to suddenly juggle three full-time roles as parent, teacher and executive. For the children of those parents, the lockdown has opened a rare window into what their mums and dads actually do for a living.


Social mobility in advertising: There's still work to be done

Dave Day, ECD of Crispin Porter Bogusky, explains why - ahead of the IPA's report on diversity in advertising - we all need to pay more attention to the issue of social mobility in the industry.


Brave or an ad industry in-joke? Burger King’s mouldy Whopper

Burger King’s new ad has split opinions. Our Head of Strategy, David Proudlock, makes a case ‘for’.


A day in the life of... Helen James, MD of Crispin Porter Bogusky London

Econsultancy took a trip to Crispin Porter Bogusky, to speak to London MD, Helen James. She admits her friends think her job is ‘Mad Men-esque’ - so hopefully they’re reading this and will get a better idea of what her average day looks like.


What I've learnt: Dave Day, ECD at Crispin Porter Bogusky London

The original plan laid out for Dave Day's life was for him to become a farmer - here he tells Prolific London about his career path and what he's learnt along the way.


Should adland embrace the four-day working week?

As the Finnish Prime Minster outlines plans to roll out a four-day working week, Helen James considers the inspiration adland in the UK might draw from the move.


Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.


Two-thirds of women believe male colleagues are offered more training

Imposter syndrome could be holding women back from requesting training.


Take a staycation - it’ll be good for your career

Summer in Skegness? Helen James thinks our industry peers should all be enjoying a Great British summer.


Learning from the Masters: What Leonardo da Vinci and Co. Can Teach Creative Businesses

500 years since Leonardo’s death, our ECD, Dave Day borrows five insights from the Renaissance polymath and the world of fine art.


What marketers need to learn about the art of sacrifice

That’s it. Game of Thrones is over. A couple of monumental spectacles, matched only by a deep sense of dissatisfaction. Now, over a million people have signed a petition to remake the final season.