Five ways forward for travel brands post-Coronavirus


The travel industry has taken an enormous hit since Coronavirus hit - with holidays cancelled, planes grounded and plans indefinitely postponed. To some, it looks irreversible. David Proudlock, Head of Strategy at Crispin Porter Bogusky, says that travel isn't going anywhere in a hurry - and once lockdown is lifted, travel brands need to take a few steps to regain traction and keep people exploring.