Fixing the (other) Climate Gender Gap: The Role of Brands


Google ‘climate change AND gender’ and you’ll be served up a fair number of hits that explain precisely why women are considered more vulnerable to climate change than men (bottom line: they constitute the majority of the world’s poor and are more dependent on the natural resources which climate change threatens the most.) In this paper, we look at just that, using a nationally representative poll of 2000 British men and women we commissioned as our jumping-off point.