Shift Happens: A DAC Podcast - The Art (and Chaos) of Modern Marketing

The art (and chaos) of modern marketing.

Each episode unpacks the forces reshaping
marketing and asks experts how they transform disruption into an advantage. Because when Shift Happens, the best marketers find clarity amid the chaos.

Our host, Nasser Sahlool, doesn’t just navigate marketing shifts, he steers through them. As Senior VP of Strategy at DAC, he leads a global team of award-winning strategists obsessed with what’s next in digital marketing, data, and performance. A globally recognised strategist and speaker, Nasser has shared the stage at Cannes Lions, Ad Age Brand Summit, and Google Engage, always bringing a sharp perspective on how data, creativity, and human insight collide. On Shift Happens, he brings his trademark wit and curiosity to the table, breaking down the art (and chaos) of modern marketing, one shift at a time.

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