Agentic AI is coming for search. Paid media is next.

This article explores how agentic AI is transforming search and paid media by shortening the path from intent to action. As AI assistants increasingly make recommendations and decisions on behalf of users, traditional click-based journeys are giving way to AI-mediated experiences. The article argues that marketers must shift their focus from driving clicks to influencing AI-driven decisions through stronger brand signals, trusted content, and outcome-based measurement.