ChatGPT ads are here: Opportunity, open questions, and what brands should do now

We’ve been watching the ChatGPT story unfold for weeks now, but it’s finally official: ChatGPT ads are here. While this is still an early rollout, the direction is becoming a little clearer.

OpenAI has begun testing ads directly inside ChatGPT with first live examples appearing Tuesday February 10 2026, placing sponsored messages within the flow of conversation and aligning them to what users are actively asking about.