What Should CMOs Demand From a Media Partner Today?

This article explores how the role of media partners is evolving as AI, fragmented customer journeys, and increased pressure to prove ROI reshape the marketing landscape. It argues that CMOs should expect more than media buying expertise, they need strategic partners who can connect data, content, technology, and operations to measurable business outcomes. Key priorities include AI governance, full-funnel integration, and CFO-grade measurement that links media investment directly to growth.