The New Primetime: Creators as Broadcasters in a Summer of Sport

Join us for an exclusive breakfast briefing where we discuss the shift to social when it comes to live sporting events and how brands can win with creators. Specific themes will include;

• The broadcast shift - Live sport is the last mass attention moment — but Gen Z and millennials now get it through creators, not TV. The screen has changed; their appetite hasn’t.
• A summer of sport - The FIFA world cup, The US Open golf and The US Open tennis all in the same few months is an unprecedented opportunity for brands to be part of the cultural conversation.
• The creator advantage - creators provide the the context, the emotion, and the community that brands need to stay relevant around live sports and extend the narrative beyond 90 mins.

Coffees & pastries will be provided!