Disciplines

  • Advertising/Creative
  • Digital
  • Integrated marketing
  • Public relations (PR)

About

Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.



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Insights

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Insights

2022 Edelman UK Trust Barometer

We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions—business, governments, NGOs and media—build with their stakeholders. The 2022 Edelman Trust Barometer is our 22nd annual trust and credibility survey. The survey was powered by Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between November 1 and November 24, 2021.

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Insights

Edelman launches global Gen Z Lab

Edelman announces the formation of The Gen Z Lab, a global offering comprising 100 Gen Z employees, a roster of internal and external on-call advisors, and data hub dedicated to generational insights. Under the watch of Edelman’s Global Chief Brand Officer, Jackie Cooper, the Gen Z Lab will lend expertise, perspective and counsel clients looking to effectively engage the Gen Z consumer.


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