Have high street fashion brands lost the right to call themselves brands?

Join us on Thursday 29th June at 11am where our expert panel will unpack whether high street fashion brands have lost the right to call themselves "brands" in the truest sense of the word and what they can do to change.

In an increasingly homogenised high street, where mass market appeal, carbon-copy product lines and similar aesthetics are common-place, high street fashion has fallen into a sea-of-same. We’ll discuss how brand leaders must step away from this trajectory and future-proof their businesses by shifting from retailers to brands, to re-gain relevance in culture.

Our panel talk will tackle four key themes:

• Brand identity, purpose and creating a centre of gravity
• The power of distinctive brand body language & behaviours
• Authentically tapping into the cultural zeitgeist
• Community collaboration, co-creation & Ai