House 337 Sofa Sessions: Nothing looks as good as sustainability feels.

SOFA SESSIONS 2022

TUESDAY 4TH OCTOBER

10:00-11:00 - Live via Zoom Webinar

• Nothing looks as good as sustainability feels. How sustainability is shaping how we shop.Two years ago, only 58% of consumers were willing to spend more for sustainable options
• Today, nearly 90% of Gen X consumers said that they would be willing to spend an extra 10%
• Learn how to adapt your marketing to fit this new demand

Join Gemma Glover as she chats to Ngoni, Gemma and Bianca about how brands and influencers are using their platforms to educate their community on Sustainability, how shopping habits are changing and how this is effecting the influencer marketing space.

The last couple of years have been uniquely challenging for all sectors, but particularly the retail sector, with the pandemic in 2020 fundamentally shifting all elements of the shopping journey and experience. In the last year, consumers have started to regain the joy of shopping. This has opened up a series of new opportunities for retailers who were able to survive the pandemic, to firmly establish their position in the ever-changing UK retail landscape.

Consumers are becoming much more educated and aware of their sustainable choices.

Join us in our next sofa session on Tuesday 4th October at 10am.