House 337 Sofa Sessions - Scroll Therapy. Can brands and influencers improve our mental wellbeing?

• 75% of consumers feel that brands could do more for their personal wellness
• 46% think brands consider their wellness to be a priority

Join us in a discussion with our brilliant panellists discussing the importance of our mental wellbeing when it comes to social media marketing. A recent report estimated that the global wellness economy is now $4.5 trillion and growing twice as fast as the broader economy. In recent weeks, the health and wellness space has been a popular topic for influencers and celebs, we see brands launching new fitness lines and celebs promoting new diets but how is this effecting our wellbeing? We will be discussing how brands and influencers help but also hinder our wellbeing, what role do they play in maintaining our well being and what changes can we make to our social campaigns in 2023 to be more considered.