Sofa Sessions #5: Rise of private channels & content-rich network platforms

In this episode of our ‘Sofa Sessions’ webinar series, we will look at the shifts that we are seeing in the advertising market and the role of brands in more established social media platforms. As part of this we are keen to explore the rise of content-rich platforms, such as TikTok, where everybody – including creators and brands – has to earn the right to be listened to and be part of the conversation.