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ELVIS

London

Josh Green's Top Sports Tips for Cannes


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What can sport teach us about standout creative?

From period stains in football kits to inner monologues on marathon routes, sport continues to be a rich, untapped seam of emotional storytelling.

Josh Green, Chief Creative Officer, picks his top sports campaigns ahead of Cannes and explains why the best work in this space doesn’t just sell, it stirs something deeper.