Marketing’s Blind Spot: How Brands Are Failing to Engage the Smartest, Savviest and Most Underrated Demographic

Is marketing still stuck in a dated view of midlife women?

While women over 45 are starting businesses, dating again and lifting weights heavier than their sons, the industry continues to flatten them into tired stereotypes.

Georgina Murray-Burton, Head of Strategy, unpacks the emotional and commercial opportunity brands are missing and why it’s time we showed midlife women in full 3D.