Challenge

Create a global celebration that would highlight Champion’s spirit of inclusivity, integrity, heart and commitment to teamwork.

Insight

Global youth is considered Generation Me, but thriving micro communities generate huge and positive change.

Solution

Align Champion with teams, collectives and squads around the world operating in different, dynamic disciplines.

Our Response

We launched a campaign fronted by Magic Johnson, iconic Dream Team Olympian, inviting squads everywhere – within and beyond the boundaries of athletics – to join a global online hub.

Showcases featuring a diverse group of teams, including the legendary Harlem Globetrotters, were staged in Tokyo, London and New York