Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.
Co-created The Humanise Movement with Heatherwick Studios to get policy-makers and public to fight against the trend of boring buildings, and investing in more interesting places. Using AI, we showed Britain’s most beloved icons ruined by today’s most boring building trends.
Squad Busters is the first global launch in over 5 years from mobile game giant Supercell. The game trailer brought together a Hollywood cast and made it the fastest ever mobile game to reach 40 million pre-registrations.
A new brand narrative that captures the club’s iconic past, and brings it together under a shared ambition for the future. As well as a new film to launch the club’s new home kit, it teases a new new visual identity, CFC LDN, to come to life across the club, stadium and players.
British Airways releases new safety video with plans to regularly refresh it, to keep its customers engaged with important safety messaging. New British period drama themed safety video stars more than 40 of the airline’s colleagues.
Monzo, the UK’s largest digital bank, announces the launch of its ATMmm — an exclusive hot coral pop-up ATM that will dispense Greggs Sausage Rolls and Vegan Sausage Rolls. The activation comes as Monzo’s data reveals that 2.3 million customers together spent over £70m on Greggs.
Through a series of impactful comparisons — where negative and stressful feelings associated with money management are juxtaposed with empowering, positive emotions (enabled by banking with Monzo) the 60” hero film & OOH campaign illustrates how Money Never Felt Like Monzo.
The powerful outdoor series aims to silence doubt and inspire action – encouraging people that they can do it no matter how big or small.
The national campaign showcases how SiriusXM brings listeners closer to what moves them and debuts with powerful new film directed by Kim Gehrig and unique fandom-focused out-of-home.
In a category obsessed with faces, “The Ordinary” by The Ordinary is focused on beautifully written words which speak to the brand’s philosophy of science over celebrity & marketing claims.
British Airways celebrates the important journeys in life that help shape futures. "Everywhere we go" opens as a mother and baby take off on a British Airways flight. As she embarks on her first trip with British Airways, the baby dreams of all the experiences she may have.
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