Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.
British Airways celebrates the important journeys in life that help shape futures. "Everywhere we go" opens as a mother and baby take off on a British Airways flight. As she embarks on her first trip with British Airways, the baby dreams of all the experiences she may have.
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