Grey’s mission is to create ideas that drive influence and deliver growth. We’re building the most influential brands of the next decade with Famously Effective ideas. We are experts in creating long lasting, truly end-to-end solutions which are able to live and endure up and down the full spectrum of brand, customer and employee experience. These ideas grow our clients’ businesses and drive their brands forward.
More than just our tagline, Famously Effective is a shared global philosophy that has guided everything Grey has done since our founding more than 100 years ago. Behind it sits a tried and tested formula which allows us to identify the brand levers we need to pull to grow our clients’ businesses and forensically measure the impact/ROI of our work.
By Grey London
"Claustrobars" by Grey and Stella Artois playfully nods to the universal experience of navigating a crowded bar, reminding revellers that a quality beer makes even the busiest bar worthwhile.
By Grey London
In a saturated climate, Grey created an epic TV ad that reflected the level of excitement and versatility that Vodafone Ireland’s new product TV Play provides. The idea ‘nothing brings you closer’ reflects how premium entertainment acts as a point of human connectivity.
By Grey London
‘‘For Everyone’s Safety’ became our guiding brand platform, expanding Volvo’s commitment to safety to a much bigger cause and influencing every action Volvo took in the world.
By Grey London
Robots were taking our jobs, so we took one of theirs! Working with XBOX and the game Train Sim, Pringles offered humans the chance to get a job as a non-playable character in a video game.
By Grey London
Poor diets kill more people globally than tobacco and high blood pressure. To help fight this issue, and promote a healthier diet, ‘Dole Sunshine Company’, the largest fruit provider in the world, committed to getting good nutrition to all who need it.
By Grey London
Although Pringles is a well known brand, it is very much associated with parties, getting friends around for football and Christmas. In order grow we needed to stretch the brand into new snack occasions. Gaming was our opportunity to do this.
By Grey London
Over 10 million tonnes of furniture is thrown away every year in Europe. In a world of fast furniture Tylko stands for creating bespoke pieces that are made for you and made to last.
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