
The Pringles NPC
By Grey London
Robots were taking our jobs, so we took one of theirs! Working with XBOX and the game Train Sim, Pringles offered humans the chance to get a job as a non-playable character in a video game.
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We understand that brands are not competing with other brands, they are competing with culture. This is why we believe that creating cultural value for brands is the key to unlocking business success. Our results speak for themselves - as well as winning awards we have increased ROI, market share and even changed the law for our clients.
By Grey London
Robots were taking our jobs, so we took one of theirs! Working with XBOX and the game Train Sim, Pringles offered humans the chance to get a job as a non-playable character in a video game.
By Grey London
Poor diets kill more people globally than tobacco and high blood pressure. To help fight this issue, and promote a healthier diet, ‘Dole Sunshine Company’, the largest fruit provider in the world, committed to getting good nutrition to all who need it.
By Grey London
Although Pringles is a well known brand, it is very much associated with parties, getting friends around for football and Christmas. In order grow we needed to stretch the brand into new snack occasions. Gaming was our opportunity to do this.
By Grey London
‘‘For Everyone’s Safety’ became our guiding brand platform, expanding Volvo’s commitment to safety to a much bigger cause and influencing every action Volvo took in the world.
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