Grey’s mission is to create ideas that drive influence and deliver growth. They do this because they solve real business problems and make brands positively stand out in culture. We call those ideas Famously Effective. More than just our tagline, Famously Effective is a shared global philosophy that has guided everything Grey has done since our founding more than 100 years ago. Today, 180 people work in our London studio, with nearly 3,000 more throughout our network comprised of 40 studios in 32 countries. We have been awarded countless accolades for both creativity and effectiveness for clients of all sizes and scale.
By Grey London
In a saturated climate, Grey created an epic TV ad that reflected the level of excitement and versatility that Vodafone Ireland’s new product TV Play provides. The idea ‘nothing brings you closer’ reflects how premium entertainment acts as a point of human connectivity.
By Grey London
Over 10 million tonnes of furniture is thrown away every year in Europe. In a world of fast furniture Tylko stands for creating bespoke pieces that are made for you and made to last.
By Grey London
‘‘For Everyone’s Safety’ became our guiding brand platform, expanding Volvo’s commitment to safety to a much bigger cause and influencing every action Volvo took in the world.
By Grey London
Robots were taking our jobs, so we took one of theirs! Working with XBOX and the game Train Sim, Pringles offered humans the chance to get a job as a non-playable character in a video game.
By Grey London
Poor diets kill more people globally than tobacco and high blood pressure. To help fight this issue, and promote a healthier diet, ‘Dole Sunshine Company’, the largest fruit provider in the world, committed to getting good nutrition to all who need it.
By Grey London
Although Pringles is a well known brand, it is very much associated with parties, getting friends around for football and Christmas. In order grow we needed to stretch the brand into new snack occasions. Gaming was our opportunity to do this.
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