Poundland
by Driven
Asda
Asda's Halloween campaign taps into the excitement that, this year, the holiday falls on a weekend - with searches for Halloween products on Asda.com and George.com up 820% YOY. It reprises new brand tagline Get the Asda Price Feeling, with a spooky, slightly surreal slant.
Business Objectives
Disciplines
Sector
Share
