Fever-Tree
by Wieden+Kennedy London
California Pizza Kitchen
To celebrate CPK’s 40th, we faked a full-blown midlife crisis. A delusional rebrand turned full-scale campaign—chaotic logo, new site, sold-out merch, and a mockumentary with Busy Philipps. Proof that 40 isn’t a crisis—it’s a flex. #CPK40 #MidlifeCrisis
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