How social, influencer and PR teams can navigate “cancel culture”


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Cancel culture now extends beyond calling out egregious celebrity behaviour to also scrutinising brand and influencer actions. Speaking on social issues can be a double-edged sword; as social media and PR teams continue to grapple with conflicting opinions on corporate activism, we know at minimum that we must stress the importance of authentic words backed by meaningful action to avoid performative backlash. Navigating this landscape requires communicators to stay informed, agile and prepared.