The Trillion-Dollar Question
A discussion on Neobanks vs. Legacy banks.
Leagas Delaney is an independent and integrated creative agency with offices in London, Hamburg, Milan, Johannesburg, Shanghai and Los Angeles. We believe in redefining desire to provoke action - giving consumers seductive, creative experiences at every point of the customer journey. For 40 years, some of the world’s biggest companies have trusted us with their brands, a responsibility that is as stimulating for us today as it was on day one.
Letter to FT by Fergus Hay, CEO Leagas Delaney UK, in response to Don Weinland’s report “Tough battle bringing western brands to Beijing.” (January 27)