Leagas Delaney

London www.leagasdelaney.co.uk

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Branding / design

About

Leagas Delaney is an independent and integrated creative agency with offices in London, Hamburg, Milan, Johannesburg, Shanghai and Los Angeles. We believe in redefining desire to provoke action - giving consumers seductive, creative experiences at every point of the customer journey. For 40 years, some of the world’s biggest companies have trusted us with their brands, a responsibility that is as stimulating for us today as it was on day one.



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Case Studies

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Case Study

BALLANTINE'S PRESTIGE - How street culture drove relevance amongst a Gen Z audience for a 200 year old whisky.

By Leagas Delaney

Ballantine’s has long enjoyed a strong reputation in key Asian markets. However, in recent years, it has struggled 
to maintain relevance with a younger audience, an increasing majority of whom saw Ballantine's as a whisky for an older generation.

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Case Study

CHUBB STUDIO - Branding the future of insurance.

By Leagas Delaney

From renting scooters and outfits to getting groceries delivered by drone, brands need to offer adequate insurance to maintain a positive CX. As a global insurance leader, Chubb can offer this, but many brands assume this can only be offered by like-minded InsurTech platforms.

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Case Study

BOWERS & WILKINS - Creating desire for a new product line in a competitive market.

By Leagas Delaney

Bowers & Wilkins, the iconic British audio and speaker brand, wanted to expand their offering into the competitive true wireless headphones market with their new PI5 and PI7 range.

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Case Study

PATEK PHILIPPE - How a watch for connoisseurs became one of the world’s most iconic brands.

By Leagas Delaney

2021 marked 25 years of the ‘Generations’ campaign, known best for the line ‘You never really own a Patek Philippe, you merely look after it for the next generation’. Today, the campaign is in 70 markets and is taught at Harvard as an example of best-in-class brand building.

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Case Study

ROYAL BRITISH LEGION - Reminding us all of the extraordinary sacrifices made by the Armed Services on our behalf.

By Leagas Delaney

The Royal British Legion exists to support ex-servicemen and women. Our ongoing campaign aims to remind us all of the incredible sacrifices made by these remarkable individuals and therefore, of the importance of the work that the Legion does in supporting them.

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Case Study

FIRETREE - Creating a ‘category of one’ for the world’s first super-premium chocolate brand.

By Leagas Delaney

Firetree is an expertly crafted range of single-estate dark chocolate. Each variant has its own distinctive taste notes, from sustainably sourced cocoa beans harvested from remote, volcanic islands. This distinctive heritage required a stand-out brand idea and visual identity.

  • Archived Case Studies