Leo Burnett

London www.leoburnett.co.uk

Disciplines

  • Advertising/Creative
  • Creative production
  • Integrated marketing

About

As Leo himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

Which is why we want to make work that connects on a human level. That everyone will love. Proudly populist creative work that makes people smile, laugh, cry and everything in between. Whether that’s through advertising or managing brand partnerships with our Sports + Entertainment team.

But it’s also why we believe in being decent human beings. Either to work with or to work for. Because putting people first is at the heart of everything we do.



Connect


People


Clients

BITE Articles

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Trend

McDonald's and Leo Burnett supercharge children’s literacy

The fast food giant is launching the ‘Happy Readers Book Tour’ to make reading more accessible for children across the UK.

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Trend

McDonald’s launches new loyalty programme in face of cost of living squeeze

The campaign from Leo Burnett aims to show how McDonalds moments can be even more rewarding

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Voices

All In reveals first wave of champions

The first companies to sign up to the All In programme were celebrated at a Parliamentary Reception.

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Trend

'One’s Lovin’ It’

As the country gets set for the Queen’s Platinum Jubilee McDonald’s unveils a temporary new slogan

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Trend

Have we reached ‘peak streaming’?

As the streaming wars continue, how can platforms fight fatigue?

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Thought Leadership

How do you plan to elevate women in 2022?

In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.

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Voices

Comic Relief pays tribute to its supporters in new campaign

Leo Burnett’s first campaign for the charity features a musical tribute from Dame Joanna Lumley

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Hot Pick

Disney+ showcases diversity of content with new campaign

The EMEA-wide campaign from Leo Burnett and Disney+ showcases the wide range of content the streaming service offers.

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Hot Pick

McDonald’s and Leo Burnett showcase the Saver Menu for January

The yoga-themed film is the latest in the ‘like getting your money’s worth’ campaign

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Voices

Gerety Awards Unveil 2022 Jury

The unique awards series, which views advertising through a female lens, has announced its 2022 jury.

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Trend

The BITE Christmas ad roundup

In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.

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Trend

McDonald’s celebrates the magic of imagination

For its fifth anniversary of #ReindeerReady, Leo Burnett and McDonald’s remind audiences they’re never too old to imagine in a heartwarming Christmas campaign

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Voices

Change a little, Change a lot

McDonald’s launches its new Plan for Change with the help of Leo Burnett London

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Hot Pick

McDonalds capitalises on movie moments with McDelivery spots

McDonald’s partners with Leo Burnett to position McDelivery as the perfect night in treat

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Voices

Publicis launch new student workshop to help emerging talent enter the industry

The six week course will be open to anyone and aims to broaden the talent pool for Publicis agencies.

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Fuel Your Imagination

NABS Art Auction showcases the creative talent within the ad industry

The fifth annual fundraising auction will see proceeds go back into helping support adland professionals

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Hot Pick

McDonald’s and Leo Burnett turn to the joy of laughter

The restaurant giant’s new brand platform manages to be both simple and soulful.

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Voices

The Overcome: How the industry can banish burnout for good

To mark Mental Health Awareness Week, we asked a selection of industry leaders to share their advice and tools for overcoming overwhelm and banishing burnout for good.

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Hot Pick

McDonald’s reminds us to savour the most important meal of the day

The slot is a joyful reminder to sit and savour the precious few moments we get during a busy day. To simply enjoy the food in front of us.

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Interviews

“We are an incredible power to be reckoned with, it's our time”

Sue Higgs, Executive Creative Director at dentsuMB, on the magic of the second act, tackling bullying and breaking the cult of busy.

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Hot Pick

McDonald’s plays on its iconic branding to celebrate its golden arches

These OOH campaigns are minimalist branding at its finest, a reminder that, if a brand’s logo is iconic enough, you can remove the branding altogether and still be ever present in a consumer’s life.

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BITE Focus

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

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Interviews

“There are no experts because no one’s done this before”

Carly Avener, Managing Director at Leo Burnett on over communicating, creating space for difficult conversations and fighting cabin fever.

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Hot Pick

Kellogg’s takes us from lockdown to the playground

With schools opening back up, Kellogg’s celebrates the new term with a campaign showing one boy and his dad’s journey from lockdown to playground.

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Interviews

“The very act of having ideas is defiant”

Mark Pollard, Strategy CEO at Mighty Jungle on writing and busting the myths surrounding resilience, freelancing and imposter syndrome.

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Hot Pick

McDonald’s and Leo Burnett hit the right notes with ‘Welcome Back’ campaign

The lines of cars at McDonald’s drive-throughs up and down the country were a welcome reminder of just how much consumers are craving a return to normality.

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Trend

Breaking Gender Stereotypes

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Trend

Creating The Ooh Effect