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MBAstack

London https://www.mbastack.com/

Disciplines

  • CRM/Customer engagement
  • Digital
  • Integrated marketing

About

Introducing MBAstack. A new agency designed for today’s fast-paced, digitally transforming and increasingly e-commerce driven world.

A world where clients are rightly demanding ever greater accountability from the power of creativity to accelerate their business and customer growth. A world where data, tech and creativity need to be fused and treated equally; then delivered through an approach that is entrepreneurial, nimble and full of spark.

MBAstack brings together the successful, established and awarded agency brands of MBA and Stack to marshall this informed imagination into commercial leaps for clients.

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Insights
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Insights

Building emotional connections in the automotive purchase journey

The automotive sector has experienced a digital revolution, but convenience alone is not the key to success. Brands must recognise and cater to the emotional needs of customers. By mapping the emotional journey, brands can pinpoint pivotal moments, craft positive experiences, and forge enduring connections with their audience. The true competitive advantage lies in leveraging emotional data to inform decision-making and strategy.
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Insights

B2B: The forgotten child and its forgotten sibling

Investment in B2B brand marketing has been overlooked, but evidence shows its effectiveness beyond short-term sales support. Papers from the B2B Institute and the Brand Finance report highlight the value of brand investment in B2B. However, the neglected sibling in B2B marketing is the customer experience. Despite recognising B2B decision-makers as humans, their experience is often disregarded. MBAstack advocates for using CXM (Customer Experience Management) to enhance the B2B customer journey.
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Insights

How to fine-tune your influencer marketing strategy

Marketers are finding ways for brands to shift influencer marketing from transactional to transformational

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Insights

How to combat addiction (the marketing kind)

Craving the next hit of easy, short-term wins is only human. Here's how to resist temptation and kick unhealthy marketing habits for good
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Insights

Stephen Maher shares his key learnings from Mobile World Congress

MBA’s CEO Stephen Maher spent last week at Mobile World Congress and discusses his key takeaways with Campaign.
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Insights

The Art of Storytelling: selfie vs sonnet

What can we learn from Shakespeare and Kim Kardashian about storytelling for brands online?
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Insights

MBA discusses Total UX for EffWeek 2017

Stephen Maher discusses how a ‘Total UX’ approach gives customers the experience they expect and deserve.

Events