The Caretaker

Xbox Game Pass' latest campaign, 'The Caretaker', made by McCann London, celebrates some of 2025’s greatest games and the rewards of a game pass - with a caretaker cleaning up the gaming mess.

Available globally for social; VOD in USA, UK, Germany, France, Brazil, Australia, Canada, Mexico, Japan, South Korea; and cinema in USA, UK, Germany, and Mexico. The ad featured during The Game Awards live stream. 

So far the campaign has achieved over 10.4million views on YouTube (and counting...)