Building Ivanti’s Reputation as a global leader in elevating “Everywhere Work”

Challenge: Working very closely with government and corporate partners, Ivanti tasked MikeWorldWide with making it and its key spokespeople in both the US and UK known names in cyber defence. In particular, positioning it as a global leader in securing and elevating everywhere work.

Approach:

• MikeWorldWide built a proactive and reactive media program which placed Ivanti at the heart of cutting-edge conversations on cyber defence, highlighting both its expertise and how it's helping set new industry standards, as well as establishing its personnel as the go to experts on topics related to everywhere work.
• This approach was replicated on the LinkedIn channel of one of Ivanti's key executives; further elevating awareness of Ivanti and cementing the spokesperson's status as an industry thought leader.
• All activity was also designed to tie back to specific Ivanti products to drive readers towards its solutions.

Impact:

• MikeWorldWide secured standout coverage in The Times on secretive AI practices, Raconteur on theDepartment for Science, Information and Technology's 2025 Cyber Security Breaches Survey, the Financial Times on the need for a global code of ethics for AI in the workplace, and The Telegraph on attitudes to work remote.
• In 2025 alone, the team proactively secured over 110 pieces of coverage in key tech, security and business trades, as well as outlets with national reach, discussing everything from hybrid work and AI to cyber skills and IT staff burnout.
• In 2025, we also grew one of Ivanti's key executive's LinkedIn presence, generating an average of 15,000 organic impressions monthly, 3,900 average engagement per post and achieving an engagement rate of 2.45% (exceeding the industry average).