Mischief is the home of passion powered comms. It's our belief that demographics are dead and it's passions that point to purchase. We help brands identify what their audience are passionate about and how to authentically tap into these passions, capturing consumer attention by connecting with their culture.
By Mischief
Celebrate a big birthday for the world’s favourite toy brand? No problem. But in a summer where people could finally get out and away we knew that to earn attention for The LEGO Group’s 90th anniversary we’d need to mobilise supporters to join our cause: enter LEGO fans.
By Mischief
Instances of domestic violence rising during major sporting events is not new news but is a story that needs to be told. Through an integrated campaign, we subverted 'It's Coming Home' to "He's Coming Home" to generate a 44% increase in traffic to Women's Aid's donation page.
By Mischief
Tackling gender imbalance within the train driving profession, our fully integrated campaign enlisted the help of a true trailblazer in the field - Karen Harrison, the UK’s first female train driver, to generate a 4x increase in female applicants to trainee driver roles.
By Mischief
Leveraging the FIFA '23 drop, a key cultural (and takeaway) moment, to engage gamers and football fanatics alike. Just Eat's Deli-VAR-y service righted FIFA injustices with the help of Premier League referee Mark Clattenburg, generating a 46% SOV vs competitors.
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