Super-innovative with the super-rich
- £3million
- worth of jewellery sold in launch week
- 84
- new HNW clients converted
- 1
- new sales format, fit for the futue
INSIGHT
Jewellery is highly personal. And for the world’s best jewellery, the shopping experience should be totally bespoke too.
IDEA
Tiffany’s ‘High Jewellery’ event is a landmark in the annual calendar of the world’s super-rich. For 2020’s event, when Covid closed physical shops, we saw an opportunity to make it even better…
Within Covid limitations, how could we give shoppers a more personal experience than ever before? By taking Tiffany’s ‘High Jewellery’ live from Bond Street and directly into individual customers’ (multi-million-pound) homes.
Introducing ‘Your Tiffany’, an integrated campaign concepted, produced and activated by Mission, to deliver Tiffany’s first-ever virtual private viewing and live sales platform.
Broadcasting live from a purpose-built studio in Tiffany’s Bond Street HQ, direct into the homes of HNW clients across EMEA, Mission’s personal touch saw sales soar, as High Jewellery delivered high impact.
IMPACT
£3,000,000 worth of jewellery sold
84 new HNW clients engaged, across 13 countries
1 new sales format, fit for the future
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High Net Worth Innovation
When Covid-19 closed shops, Tiffany & Co's annual 'High Jewellery' showcase seemed destined to be cancelled. That was until Mission stepped in and created an innovative new global sales format, which converted £3million of sales in one week.
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