Super-innovative with the super-rich
- worth of jewellery sold in launch week
- new HNW clients converted
- new sales format, fit for the futue
Jewellery is highly personal. And for the world’s best jewellery, the shopping experience should be totally bespoke too.
Tiffany’s ‘High Jewellery’ event is a landmark in the annual calendar of the world’s super-rich. For 2020’s event, when Covid closed physical shops, we saw an opportunity to make it even better…
Within Covid limitations, how could we give shoppers a more personal experience than ever before? By taking Tiffany’s ‘High Jewellery’ live from Bond Street and directly into individual customers’ (multi-million-pound) homes.
Introducing ‘Your Tiffany’, an integrated campaign concepted, produced and activated by Mission, to deliver Tiffany’s first-ever virtual private viewing and live sales platform.
Broadcasting live from a purpose-built studio in Tiffany’s Bond Street HQ, direct into the homes of HNW clients across EMEA, Mission’s personal touch saw sales soar, as High Jewellery delivered high impact.
£3,000,000 worth of jewellery sold
84 new HNW clients engaged, across 13 countries
1 new sales format, fit for the future
High Net Worth Innovation
When Covid-19 closed shops, Tiffany & Co's annual 'High Jewellery' showcase seemed destined to be cancelled. That was until Mission stepped in and created an innovative new global sales format, which converted £3million of sales in one week.
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