Missouri is a multi-disciplinary brand design agency based in Hoxton, London. We specialise in creating brand identities, experiences and campaigns that engage and inspire audiences.
Our work nudges behaviour change, promotes interaction and establishes a dialogue. We do this by motivating the audience to engage, enabling them to participate in an experience and creating tools that trigger action.
We understand how, through memorable, emotive design and communication, brands can create impact where it matters most.
Driving relevance with 'Urban Explorers' by bringing to life 'The Spirit of London' through a collaboration with London artist Lakwena. Missouri's campaign included limited edition pack, 360° activation toolkit and a full suite of BTL assets. Live in the UK, going global in 2023.
Extending our master brand world for the Spirit of London, we've developed the brand identity and drinks strategy for the new Pernod Ricard flavour innovation, as well as a suite of on-trade and off-trade assets including lifestyle and serve photography for the U.K launch.
Over the past few months, we've had the pleasure of developing the drinks strategy and brand identity for the new flavour variant, establishing a creative platform that built on the masterbrand platform, whilst showcasing the natural and refreshing flavour of the serve!
Ballantine’s new drink strategy, ‘There’s no wrong way to mix’, encourages consumers to explore Ballantine’s with a wide range of mixers. Our True Drinks toolkit provides markets with everything they need to activate this new strategy across multiple channels.
Following the launch of Beefeater’s new bottle design, we were tasked to update our previous Brand World. Whilst still retaining the impact, and premium look and feel of the work we had done to date, markets will be using the new designs to launch the new bottle globally.
Faced with 2020’s unique working challenges, Missouri collaborated through the Spring lockdown & beyond to ideate, establish & produce a shoot with The Glenlivet team. We were tasked with developing a serve ritual, creative assets & packaging to support the launch.
Jameson Black Barrel
Our brief was to create a series of off-trade assets, engaging consumers in the L3F for Jameson’s largest global market during Holiday season. Taking creative cues from Jameson’s “Touched By Fire” campaign, we delivered a suite of assets to be rolled out to US retailers.
Our first project with Olmeca, we introduced their new ‘Lucha Libre’ platform, 'Bring the party not the plan’, in the on and off-trade, as well as events and home entertainment. Through a deeper level of brand storytelling, the platform engages their party crew target audience.
Our design for TUI KIDS CLUB communicates that TUI understands the needs of everyone in the family. Capturing the truth that TUI engages with kids, the design also speaks to parents, reassuring them that their children will be looked after and entertained, just as they will.
We brought the new the Jameson Caskmates range alive with a campaign idea that delivers on the product platform of ‘Discover What Happens When Two Great Things Come Together’. The new positioning disrupts the whiskey category, educating consumers on new ways to drink Caskmates.
Working within a dark market, our challenge was to redesign the Ringnes packaging across the whole range to better reflect the new brand positioning of being a more ‘social’ brand, whilst still retaining their Oslovian heritage and nearly 200 years of brewing expertise.
Missouri created a new brand positioning, identity and visual language that puts the learner at the forefront of everything QA does. Our work has fundamentally changed the way QA functions as a business by creating a more aligned mentality and a powerful look and feel.
#FeelPartOfIt aims to encourage members of the public to attend nation-wide sporting events. We created a campaign look and feel, assets and guideline document, as well as multiple campaign videos that capture the buzz and energy of being a sports spectator.