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Missouri Creative

London www.missouri-creative.com

Disciplines

  • Brand Activation
  • Brand strategy
  • Branding / design

About

A multi-disciplinary brand and design agency, with 10+ years to our name, our ‘Don’t Tell Me, Show Me’ mantra is at the heart of everything we do. It's not just why we're called Missouri (the 'Show Me State'), it reflects what we believe brands have to do to win, the way we work with our clients and what we ask of our team.

Designers at heart and strategists by nature, we're a different kind of agency, actively responsive to the increasingly frenetic rate of change in consumer behaviour and with the breadth of design expertise to be unbound by traditional barriers. A fiercely independent agency that shows up differently, to create better brands.

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Insights
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Insights

Love it or Loathe it?: Brand Identities We've Grown to Love

As the Olympics draw to a close, we reflected on the broader Paris 2024 brand identity - how we collectively felt about it when first launched and how we feel about it now having seen it brought to life across a summer of sporting excitement. And in doing this, we decided to pause, take a moment and reflect on a few recent brand identities that have taken us on an emotional journey - from our initial feelings at their launch to our current perceptions once experienced.
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Insights

The Unlucky 13: The Most Overrated Design Practices of 2024

In the ever-evolving world of design, some trends are sometimes slavishly followed, but are they holding us back? Our latest bitesize insights piece dives into what we believe to be the most overrated trends and why it's time to rethink them, or ditch them altogether.
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Insights

Navigating Success in Global Travel Retail

Post-covid travel is well and truly booming. Whether domestic travel or further afield, we not only want to get away, but travel in style. With planes, trains, and cruises the pillars of this new travel landscape, GTR is wide open for brands to build new connections with voyagers. In our latest Show Me, we set sail on this new ocean of opportunity, investigating which brands are blazing the trail and the lessons we can take away for top deck GTR experiences.
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Insights

Staple to Status: 5 brands putting everyday categories on a pedestal

Great design can transform any product. Pickles, tinned fish, even still water (just look at Liquid Death). In the latest bitesize Show Me, we rummage around the pantry, rooting out five brands that are spicing up even the most quotidian categories.
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Insights

Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.
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Insights

10 Years of Looking Forward

After a lifetime in design and a decade running Missouri, we’ve learnt a lot about how to define the future for brands, so in this issue we’re looking forward - sharing insights, intuitions and insider knowledge that will help show your brands how to show up.
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Insights

Newstalgia: Why brands look back to move forward

Discover how beloved brands from Barbie to Burberry are resurrecting the glories of the past to offer a comforting familiarity during the whirlwind of modern life.
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Insights

Show Me: Beyond the category- how to boldly go where your brand hasn't before

It’s hardly news that innovation is at the heart of brand progress but it can look risky, particularly when you’re considering taking your brand into new categories. Discover the strategic secrets behind successful brand expansion and how brands have propelled into new categories. We've covered the key questions that inspired innovation for some of the biggest names in the game.

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Insights

Second Shot: No and Lo Alcohol's Next Big Wave

Second Shot – No and low alcohols next big wave There has been a shift. Consumers that were once sober-curious have become sober-conscious. On the cusp of the great reconsideration, no and low alcohol is coming of age. Looking at the three key growth sectors, category leaders and emerging brands, we pour over the principles underpinning the next iteration of the category – and what it could mean for the future of beverage.

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Insights

Show Me 7: The Serious Business of Pleasure

Welcome to the latest edition of our annual trends paper 'Show Me 7.' In the first part we look at the changing role of pleasure, its evolving meaning throughout the pandemic and the impact on consumer typologies. For the second part, we explore pleasure in moderation and the impact of HFSS restrictions on Food and Beverage brands. Check it out for your free insights!
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Insights

An Appetite for Change

As the world edges ever closer to a new normal, the QSR sector will have to find new ways to engage consumers. Click to download the takeaway deck and recording for the insights and opportunities for your QSR brand in-store, at home and everywhere in between through product, campaign, experience and alternative channels.
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Insights

Making Less Mean More

The food and beverage industry is evolving and the common theme is ‘Less’ - less calories, less alcohol, less fat, less sugar and less salt. In combination, we have all witnessed a major shift in consumer behaviour with a younger more health-conscious audience demanding new brands and products in the no-and-low category. Missouri explores how F&B brands can reimagine their portfolio, positioning, product, packaging to remain relevant with consumers.

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Insights

Pleasure in Progress

As we leave the Covid-19 pandemic behind, Missouri’s Pleasure in Progress explores the new consumer behaviours that will to emerge as restrictions begin to lift and the opportunities for brands to engage with these newly developed consumers.

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Insights

Show Me 6: Serious Snacks, Winning Drinks

In our latest Show Me paper we first take a look at what’s happening in the world of snacks. The world has recently gone through a food revolution, with more and more people skipping meals in favour of snacks. Then, we look at gin’s ascent from mother’s ruin to modern tipple and how your drinks brand can also win like gin. Feature interviews are with Olly Hiscocks, Founder of snack brand Olly’s; and Louise Ryan, Managing Director of The Gin Hub, Pernod Ricard.

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Insights

Inside the Mind of the Post-pandemic Consumer

It may be hard to see that now, but not everything is bad in our post-pandemic societies. Many of the changes that have taken place, especially those in relation to consumption, are quite positive. With special focus on F&B, we’ve highlighted 5 key consumer trends that we think will contribute to the new consumer landscape, as well as the opportunities they create for brands.

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Insights

Downtime On Demand: A Picture of Downtime Today and the Implications for Brands

This issue focuses on how consumers are choosing to spend their downtime, drawing insight from the bespoke research we commissioned with over 2,000 participants across Great Britain. We take a look at two paradoxical ways of spending your downtime in two sectors that have seen considerable growth in the last couple of years; interviews from the COO of esports team FNATIC, Glen Calvert, and COO of luxury fitness studio Core Collective, Heloise Nangle.
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Insights

Missouri Creative: Global Drinks Trends

In this insights piece, we explore the main consumer trends shaping up the global alcoholic drinks category in the next few years.

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Insights

Missouri Creative: Food Trends

In this piece, we explore a few key trends that will shape up the global food sector in the future. Five themes that emerged from our research are: Prescription Nutrition, Biohacked Snacks, Dietary Diversity, Zero Waste Living and Plant Power. At Missouri, we help brands to maximise these opportunities, build strong ties with their audiences, and influence behaviour.

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Insights

Green Economy: Cannabis Culture and the Implications for Brands

Welcome to the fourth edition of our 'Show Me' bi-annual publication. This issue focuses on the cannabis sector, the macro consumer trends that are driving behavioural change in this fast emerging category and the implications for brands. We also share something very exciting: in the Missouri tradition of showing not telling, we imagined what the first premium British cannabis brand would look like: ELXR.

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Insights

Because Behaviour Can Be Designed

Welcome to the second edition of our 'Show Me' quarterly. This issue focuses on the fundamental belief that design is not a passive part of the creative process, rather it can play an active role in influencing and shifting people’s behaviour.
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Insights

Branding in a Post-Truth World: An Issue of Trust

Welcome to the third edition of our 'Show Me' quarterly. This issue focuses on trust - a much over-used word but it’s an issue that’s not going anywhere soon. We explore how consumer behaviour is changing and what this means for brands.

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Insights

The Rise of NOLO (No and Low) Alcohol

The ONS last year revealed a fall in global alcohol consumption for the first time this century. It has been widely reported that the proportion of young people choosing to drink alcohol is the lowest on record. We investigate the factors influencing this change in behaviour and the impact on drinks brands.
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Insights

The Changing Face of Retail

An extract from our first quarterly publication SHOW ME, sharing some of our recent thinking, a snapshot of our work and selected posts from Missouri Blog. Here we're focusing on the changing face of retail; where it's at and where it's going. To see the full publication or to find out more, get in touch.

Events

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Missouri Roundtable: The Serious Business of Pleasure

Hosted by Missouri Creative

London