So maybe 2021 won't simply brush all of 2020’s problems under the rug. But if there are any positives to come from seeing the rule book ripped up in the abrupt and shocking way that it was last year, it’s that you then get an opportunity to rewrite it, in a more powerful and forward-thinking manner. How? That's what's discussed in our latest edition of Joined-up Thinking, our quarterly magazine. From loyalty to creativity, privacy to production, we look at what 2021 means for marketers.