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MullenLowe: Bish, Bash, Bosh - Lifebuoy
MullenLowe launched Lifebuoy in an increasing noisy UK market during the pandemic. Through 110+ assets in 9 weeks, Lifebuoy became 37% of customers' preferred brand.
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MullenLowe launched Lifebuoy in an increasing noisy UK market during the pandemic. Through 110+ assets in 9 weeks, Lifebuoy became 37% of customers' preferred brand.
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