
Should brands embrace light relief this Christmas?
Striking the right tone for Christmas this year is no easy feat for brands and advertisers
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We’re called The Ninety-Niners because we stand with the 99%; the real customers who experience brands, not the 1% who create them.
We believe Adland is out of touch with real people. It has become obsessed with awards, purpose and the latest shiny technology. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.
The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model. One that provides big agency thinking, without the big agency bullshit.
Striking the right tone for Christmas this year is no easy feat for brands and advertisers
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