The Ninety-Niners


  • Advertising/Creative
  • CRM/Customer engagement


We're a new breed brand and CX agency specialising in creative, content, customer experience and commerce.

We’re called The Ninety-Niners because we stand with the 99%; the real customers who experience brands, not the 1% who create them.

We believe Adland is out of touch with real people. It has become obsessed with awards, purpose and the latest shiny technology. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.

The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model. One that provides big agency thinking, without the big agency bullshit.




BITE Articles

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Thought Leadership

Should brands embrace light relief this Christmas?

Striking the right tone for Christmas this year is no easy feat for brands and advertisers