We're a new breed brand and CX agency specialising in creative, content, customer experience and commerce.
We’re called The Ninety-Niners because we stand with the 99%; the real customers who experience brands, not the 1% who create them.
We believe Adland is out of touch with real people. It has become obsessed with awards, purpose and the latest shiny technology. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.
The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model. One that provides big agency thinking, without the big agency bullshit.
As lead creative agency, we reimagined the Organix brand and communication to connect with every parent’s deep desire to raise kids to have a healthy and happy relationship with food. Since launch, Organix has regained its position as the #1 baby & toddler snacks brand.
As lead content agency, we created a new content strategy to support and deepen relationships with existing customers. By putting empathy into their expertise, and injecting warmth and human storytelling, we demonstrated that Lloyds Bank are ‘by the side of business’.
In the face of stiff new competition from specialist online car supermarkets such as Cinch and Cazoo, we transformed a brilliant business into a brilliant brand by focusing on what really matters to real people.
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