'Bigger lion. Louder roar'.

Turning an invisible rights-holder into a global superbrand by capturing the unmistakable energy of Premier League football on matchday and channeling it into broadcast, digital and beyond. For every fan around the world.

Remixed, and re-imagined. Instantly recognisable.

Consistently electric. Bringing a new energy to matchday, broadcast, digital and beyond. For every fan, everywhere. The Premier League brand, dialled up to 11. Designed to rip out of busy feeds and fan-filled bars across the globe to become an instant classic. Radical simplification. Maximum impact.

Same lion. New roar.

Smashing together two Premier League icons to build a unified asset for maximum standout. Taking its rightful place - centre-stage. A beacon for a truly unique brand of football.

A vibrant palette. Stripped back. Simplified. Set to stun. Capturing the electric energy of Premier League with greater focus and potency. A bold approach to typography and storytelling for the world's favourite never-ending soap opera.