Nomad

London

Spurs. Remastered.

In a world full of United’s, City’s and Rovers, there is only one Hotspur - Tottenham Hotspur. Founded in 1882, they’ve dared to be different from day one. We defined a new philosophy to sit at the heart of Tottenham Hotspur, and a reimagined visual and verbal identity that brings it to life – driving the Club’s daring spirit through everything they do, on and off the pitch.

The nine-month journey saw us work closely with THFC’s in-house creative team and gathered input from over 300 players, staff and fans. The Spurs Club badge stands prouder than ever and is now supported by a simplified silhouette cockerel that allows for a more playful expression of the brand.

From day one, Nomad have been with us at every step – from strategy to internal values, to design principles. They’re expertise was invaluable from understanding the Club, connecting with fans and conducting club-wide creative sessions. Nomad completely immersed themselves in our world and were completely devoted to deliver something truly unique and unmistakably Spurs.
Kieran Murphy, Tottenham Hotspur Head of Creative & Brand

A new identity built from heat, light and energy. Bringing to life the new Club philosophy in a suite of assets that allow maximum stretch. Colours and patterns built from iconic elements of THFC’s past, alongside a suite of hallmarks developed to celebrate key features of the Club, including Seven Sister Trees, Bruce Castle and 1882, THFC’s founding year.

The reimagined brand embraces all the excitement, all the innovation and shows that we’re going to be brave, we’re going to be exciting and we’re going to have some fun – this is where we should be with our brand right now.
Donna-Maria Cullen, Tottenham Hotspur Executive Director

Spurs. Remastered.

In a world full of United’s, City’s and Rovers, there is only one Hotspur - Tottenham Hotspur. Founded in 1882, they’ve dared to be different from day one. We created “The Tottenham Hotspur way” a philosophy that binds the Club, and a new visual and verbal identity.