The PHA Social Media team was out in force this week at Adweek’s Social Media Week, which this year was centred around the creator economy, social listening, risk-taking, authenticity, short-form video and more.

The two-day event featured some excellent speakers and insights from the likes of LADbible Group, Gymshark, Burger King and Shopify, and lots of great discussions around the #creator economy and its future.

We’ve pulled together our key takeouts from the event.