Rawnet Ltd

Ascot https://www.rawnet.com

Disciplines

  • Customer experience
  • Digital
  • Innovation/NPD/Service Design
  • Mobile

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Strategic Digital for Determined Brands.



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How to define an effective innovation strategy

The average age of an S&P 500 company is under 20 years, down from 60 years in the 1950s, according to Credit Suisse. Disruptive technology is seen as one of the driving forces behind this reduction, as well the increased buyout activity starting in the 1980s. As the average lifetime of companies has reduced, many have begun doing more to innovate to improve their products/services and building customer-centric cultures.

Insights

6 steps to become more customer-centric

No business can survive long without exceeding its customers’ expectations and most understand that. Yet only a few organisations dedicate the same amount of time and effort to customer centricity as they would to business processes such as the accounting process or legal policies. We have outlined 6 steps you can take to help your organisation become more customer-centric.

Insights

Consumer expectations: The driving force behind digital in leisure

Rawnet carried out some research into how consumer expectations are impacting the use of digital in the leisure industry. Consumer expectations and rapidly developing technology means that it’s becoming increasingly difficult for visitor attractions to remain relevant and offer value to their customers. Technology must play a part before, during and after the main event in order to attract, entertain and retain long-term customers.


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