Please Drink Joyfully: Insights on Gen Z's relationship with Alcohol

Despite being dubbed ‘Generation Sober,’ our new insights report reveals a surprising twist: 78% of Gen Z view alcohol as being pivotal to their social lives. Our study, developed in partnership with Opinium, reveals a generation that actually value alcohol more than any other. we reveal the implications from the data and the opportunities it creates for drinks brand owners and any other brands seeking to meaningfully engage with Gen Z. Please get in touch for more information.