Big Mac

Is a Big Mac® with bacon, still a Big Mac®? When McDonalds changed the iconic burger for the first time since it was created, we led an influencer campaign with Harry & Jamie Redknapp, Caroline Flack & Rylan - securing 203 pieces of coverage, 207m editorial/social OTS & much more

Disciplines

Influencer marketing
Public relations (PR)

Sector

Food & Drink

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