Saatchi & Saatchi presents: The Change in Value Equation
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About this event
In our 90 min session, we share the insights from our research on the changing perspective on the value equation from high earners and white-collar workers to home workers, concerned youth and essential workers, to those in more precarious work - the different groups of people whose lives and experiences have been shaped by covid. Our panel of specialists will discuss what that means for brands as they consider their value positions and their marketing plans going forward.
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