The Challenge

Levi’s has an unbeatable heritage, but culture moves fast. The challenge was to shift away from campaign activation to something that built consistency, speed & authenticity within cultural spaces whilst maximising resources to the biggest strategic priorities.

The Solution

A multi-layered, intentional creator ecosystem that delivers full-funnel impact against cultural, brand and retail priorities.

Partnering with True-Ambassadors to deliver earned impact beyond monthly fashion deliverables

We built a long-term ambassador programme with culturally credible fashion creators, where always-on content planning and a dedicated advocacy loop built true ambassador partnerships that could speak to brand priorities on a monthly basis whilst scaling earned content creation.

Using Non-Endemic Pulse Creators to cut-through the noise with massive impact around strategic brand and cultural moments e.g. SuperBowl

We activated large-scale creator campaigns around key moments from the Super Bowl to global partnerships like Beyoncé and Disney’s Toy Story, scaling impact beyond fashion to build real cultural credibility within strategic.

Building a Scalable, Repeatable Model for New Store Openings in Key Markets

We developed a repeatable framework spanning pre to post-launch, combining hyper-local creators geotargeted within a 10-mile radius with high-impact in-store activations tied to visitation drivers to build online buzz and real-world footfall across 17 new stores in 2025.