Best Before: You Next Campaign

Best Before: Your Next Campaign reveals why enterprise FMCG teams should stop treating influence as a late-stage campaign add-on and start using it as a system for building durable demand, one that works between peaks and not just during them. Built on insights from 300+ senior FMCG brand marketers across the UK and US, it includes the Influence & Advocacy Maturity Model™ so your team can assess where you stand today and what to do next.