Southpaw

Tunbridge Wells www.southpawagency.com

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

We are a strategic creative agency that uses the science of emotion to build brands. We use neuroscience, behavioural economics and effectiveness research methods in order to drive sales and deliver creativity that will have high emotional impact on behalf of our clients. We do this for brands such as Honda, Diageo, Molson Coors, Eurotunnel le Shuttle, ghd and Ahmad Tea.

Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients.



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Case Studies

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Case Study

ghd x Pink: My Tattoo. My Story.

By Southpaw

To raise $1m for breast cancer charities by supporting ghd’s limited edition Pink campaign. The brief was to present a creatively powerful, highly emotive, women-empowering and influential multi-channel idea. ghd wanted to go back to its roots with more emotive storytelling.

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Case Study

Making Eurotunnel Famous Again

By Southpaw

Our client Eurotunnel Le Shuttle wanted to recapture the excitement and pride there was at the start of Eurotunnel’s life, 25 years ago. We used in depth audience insights to help build a campaign that had maximum impact, and to drive summer ticket sales.

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Case Study

Unlocking a Honda audience: Are You Type R?

By Southpaw

Working to the insight that Type R is not just a car, it’s an attitude – a ‘Type’ of person who loves the notion that “with risk comes reward”. We developed a campaign called “Are You Type R?” including a range of filmic, print, social/digital assets, and exceeded the sales KPI.

  • Archived Case Studies