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About
Hello from Special London. We are the most recent launch of Special Group, a global independent creative group doing ambitious work for ambitious brands.
Awarded Global Creative Agency of the Year by Campaign and Effie’s #1 most effective agency, we are ridiculously proud that our work is as effective as it is creative.
We live, work and partner by the values that life is short, everything is craft and laughter is glue. In short, we believe that if something is worth doing, it’s worth making it special.
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Case Studies
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Case Study
PELOTON: Find Your Push, Find Your Power
By Special
Special London helped Peloton reposition itself as a human motivator, creating the global platform “Find your push. Find your power.” — a multi-phase campaign using rivalry, life moments and emotion to show how different people find their drive to move.
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Case Study
SKYSCANNER: Get that Ultimate Car Hair Feeling
By Special
Get that Ultimate Car Hair Feeling reframes the daunting task of car hire into an enjoyable experience. Using playful car wigs representing UK holidaymakers we highlight the feeling of post-travel planning relief and reinforce Skyscanner's role in facilitating memorable holidays.
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Archived Case Studies