Disciplines

  • Advertising/Creative
  • Brand strategy

About

Hello from Special London. We are the most recent launch of Special Group, a global independent creative group doing ambitious work for ambitious brands.

Awarded Global Creative Agency of the Year by Campaign and Effie’s #1 most effective agency, we are ridiculously proud that our work is as effective as it is creative.

We live, work and partner by the values that life is short, everything is craft and laughter is glue. In short, we believe that if something is worth doing, it’s worth making it special.



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Case Studies

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Case Study

Top Marks - Building a global education brand.

By Special

Our work for ISP blended deep audience insight across 10 markets globally and our core design specialism to strategically reposition the brand from a schools group to a fresh, vibrant and modern education brand.

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Case Study

KATHMANDU: Marrying human insight and cultural cool to revitalise the entire brand experience

By Special

We repositioned Kathmandu and breathed new life into the whole brand experience. We married audience insight, science and design to create a fresh and flexible brand platform and award-winning integrated communications.

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Case Study

UBER EATS: An iconic global brand platform that packs a local cultural punch

By Special

In 'Tonight, I'll be eating' we have created one of the most recognised brand platforms in the world. Over four years, we have taken Uber Eats from an unlikely challenger to the #1 delivery service app.

  • Archived Case Studies