Leading cancer care provider, GenesisCare, aimed to expand its presence and awareness across the UK.

With the inauguration of Europe's most advanced cancer care centre in London and newly established clinics in Bristol and Cambridge, the primary objective was to elevate the brand's visibility, emphasising the state-of-the-art London clinic while also promoting the new facilities.

Approach

The comprehensive strategy encompassed a blend of traditional and digital marketing channels, each playing a pivotal role in the campaign's success. The sensitivity and trust encapsulated in the creative, combined with the strategic omnichannel deployment, significantly elevated GenesisCare brand presence in the UK. Enquiries increased, driven by the targeted PPC, SEO, and Paid Social efforts, which effectively captured and directed potential patients' interest toward GenesisCare facilities.

Recognising the unique attributes and needs of each clinic location, the campaign was further segmented into bespoke initiatives for individual GenesisCare centres and the national brand. This localised approach allowed for tailored messaging, OOH placements and calls-to-actions, optimising engagement and relevance to each clinic's potential patient base.

The campaign not only raised awareness of the flagship London clinic and the new clinics in Bristol and Cambridge, but also reinforced GenesisCare's position as a leader in cancer care across Europe. Through empathetic messaging, strategic channel selection, and localised campaign initiatives, GenesisCare successfully connected with its audience, paving the way for continued growth and excellence in cancer care services.

Results