TikTok - Euros
The Brief
TikTok challenged us with covering every single Euro's game to uncover new audiences in new markets. We enlisted a team of content creators from the UK, France, Germany, Italy etc to curate content specifically for the countries that were playing. The brief was to show that culture starts on TikTok.
The Response
We followed a consumer first approach when creating content, we tapped into relevant conversations during games and partnered with those most popular athletes to promote coverage.
The Results
As well as receiving 115 million impressions and over 1 million engagements, our content was also featured across OOH platforms in fan-zones in real time, giving us exposure to more than people that were just on social media during the event.
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TikTok - Euros
We follow a consumer first approach when creating content with TikTok. We have seen increased engagements, vast coverage over hundreds of pieces of content. Our objective with our campaign was to identify new cohorts and speak directly to them.
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