When and why you should review your storytelling strategy


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One of the last in line thoughts in the marketing mix, despite the climate and culture screaming loud and proud about brand trust, authenticity and the importance of engagement, is often PR and storytelling. Part of this is due to the supporting cast rather than centre stage role PR might be playing for brands. Which is why our self analysis test on the questions you should be asking of your PR might help decide whether your approach is on point or off piste, and punching or falling short.